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Google is laying off hundreds of workers who sell ads to big businesses

Google’s latest cuts continue the trend of layoffs at tech companies, which shed thousands of jobs in 2023.

“Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers,” the company said in a statement. In December, The Information reported that Google was planning to reorganize its ad sales unit, which has more than 30,000 people, in favor of using machine learning to help customers buy more ads on flagship products like Google Search and YouTube, which is how the company makes a bulk of its revenue. Meanwhile, the company is reportedly throwing millions of dollars of stock at select researchers at DeepMind, its artificial intelligence unit, to stop them from decamping to rivals like OpenAI.

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