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Google is officially a $2 trillion company

Technically Alphabet, but we all know it’s GOOG.

Google has spent the past year dealing with two of the biggest threats in its 25-year history: the rise of generative AI and the growing drumbeat of regulation. Google execs cut projects and laid off employees to refocus, and yesterday, it announced its first-ever dividend and a $70 billion share buyback alongside its Q1 2024 earnings. Unlike Meta, whose stock price fell 10 percent after Mark Zuckerberg said it would take years to make money in “massive” bets on generative AI, Google said yesterday that it’s already finding some small ways to sell it — for example, it’s helping advertisers target people with AI in its Performance Max tool and that those advertisers are “63 percent more likely to publish a campaign with good or excellent ad strength.”

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