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Google Is Once Again Deemed a Monopoly, This Time in Ad Tech
The future of Google's advertising business is at stake after a federal judge found the company illegally monopolized parts of it.
A federal judge ruled today that Google is a monopolist in some parts of the online advertising market, marking the second case in a year where the company was found to have violated US antitrust law. Google has long been viewed as a dominant provider of tools at nearly every step in this process, which critics argue enables the company to give preferential treatment to its own systems and box out competitors. Jonathan Kanter, an attorney who oversaw the trial while at the department, wrote on X that Thursday’s ruling “is a huge victory for antitrust enforcement, the media industry, and the free and open internet.”
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