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Google Is Staring Down Its First Serious Threats in Years

The search giant now faces three simultaneous challenges: government regulators, real competition, and itself.

The deal between the two tech giants is at the heart of the landmark case, in which antitrust enforcers allege Google has illegally monopolized the market for online search and related advertising. At best, for Google, this would mean losing an insurance policy on its search dominance — again, something that the company believes is worth massive amounts of money, and which it is vigorously defending in court. It’s also converging a bit with projects like Perplexity that brand themselves as AI-powered alternatives to search and are likewise trying to figure out what, exactly, it means to fuse technology that generates approximations of the truth with tools at least nominally intended to help you retrieve solid information.

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