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Google is starting to squash more spam and AI in search results
Everybody’s always trying to game Google — and Google’s fighting back.
Google is rolling out a few new changes to its ranking systems in search, which are designed to help surface good content in your results and hide some of the worst and most cynical stuff on the web. The reckoning over AI-generated content — what it means, who wants it, how it should rank — is only just beginning and will cause Google plenty of internal headaches as it both tries to bring AI to everyone and tries to save the web from being overrun by it. The company has been signaling for a while that it plans to care about and prioritize humans over machines and real content over clickbait, and it’s beginning to make moves in that direction.
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