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Google is testing verified checkmarks in search
Blue ticks, but for business web links.
Some people are seeing blue verified checkmarks beside business links in Google search results that indicate the company — like Meta or Apple — is genuine, and not some copycat attempting to benefit from a recognizable brand. My colleague Jay Peters spotted checkmarks next to official site links for Microsoft, Meta, Epic Games, Apple, Amazon, and HP, but these were no longer displayed once he logged into a different Google account — meaning this experiment isn’t being rolled out widely just yet. The new search experiment seems to be an extension of Google’s Brand Indicators for Message Identification (BIMI) feature, which is used to display checkmarks in Gmail’s web and mobile apps next to senders who have adopted the verification platform.
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