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Google is the new IBM


Years of being one-upped on AI and cracking down on innovation turned the poster child for Silicon Valley cool into a dinosaur.

"In the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant," Page wrote in a memo to employees at the time. Still, X — a moonshot lab that birthed Google's self-driving-car unit and explored exoskeletons and space elevators — has also curtailed its ambitions as it faces increased pressure to reduce losses. Rivals like Meta and Microsoft have turned their fortunes around in recent years with more-decisive, top-down leadership, forging a cultural compromise between unconstrained innovation and corporate efficiency.

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