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Google is tracking you (even when using DuckDuckGo)
Google tracks users even on DuckDuckGo via Analytics and embeds. A new study shows how deep Google’s web tracking really goes.
Its invisible code runs on millions of sites through Google Analytics, AdSense ads, YouTube embeds, and other background services like Fonts or Maps. For site owners: If your website uses Google Analytics or YouTube embeds, you’re contributing to this tracking, often without realizing the full scope of data being collected. For the privacy ecosystem: This highlights the importance of choosing independent, privacy-first tools at every layer, not just for browsing, but also for web hosting, analytics, and advertising.
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