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Google isn’t kidding around about cost cutting, even slashing its FT subscription
These cuts may save Google mere thousands; they also come as Google faces increasingly strained relationships with news publishers.
Finance chief Anat Ashkenazi signaled late last year that the company would continue to push cost cuts “a little further,” a mandate that appears unchanged despite Alphabet reporting strong Q2 2025 results with $96.4 billion in revenue. August data from the trade association Digital Content Next showed median referral traffic from Google Search to publishers fell 10% between May and June of this year, with non-news brands experiencing 14% drops. At a Fortune event earlier this month, the CEO of the largest digital and print publisher in the U.S. — Neil Vogel of People Inc. — didn’t hold his punches, calling Google a “ bad actor ” and accusing it of using the same bot to crawl websites for its search engine as it does to support its AI features.
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