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Google just outlined exactly how it's changing ahead of Thursday’s DMA deadline


The EU’s Digital Markets Act (DMA) is officially in effect and Google just detailed exactly what the law means for the company. It outlined all of the changes being instituted as a result of the DMA.

The deadline for compliance with the European Union’s Digital Markets Act (DMA) is this Thursday and Google just dropped a document outlining exactly what changes it has made (or will make) to keep up with the law. Google has said that as part of its DMA compliance it will begin to provide advertisers with "some additional data, which is shared in a way that protects user privacy and customers’ commercially-sensitive information." Of course, Google couldn’t help but drop a bit of shade in its compliance announcement, telling users that “some of the features that we have developed to help people get things done quickly and securely online — like providing recommendations across different products — won't work in the same way anymore.” Daddy corporation knows best.

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