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Google just stepped up its AI fight with Apple


Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following Apple's iPhone 16 launch.

But then, Google seemed to answer last Monday's iPhone 16 drop with the roll-out of Gemini Live, the virtual assistant capable of carrying a conversation, merely days later. "Google has generally timed their announcements lately this way, including around OpenAI GPT model launches," Kerwin told Business Insider. Apple was notably late to join in the AI conversation buzzing around the tech community since OpenAI released ChatGPT in 2022.

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