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Google launches new AI search feature in UK
The new tool marks a significant change for the search giant but raises questions for advertisers.
Google is rolling out a new tool in the UK that will generate results using artificial intelligence (AI), in a significant shake-up to the world's most popular search engine. People are increasingly turning to AI chatbots such as ChatGPT instead of traditional search engines to find quick, simple answers to questions, even though they are not always accurate. And a recent study by the Pew Research Centre suggested that people only clicked a link once in every 100 searches when there was an AI summary at the top of the page.
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