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Google Lens can now check prices and inventory when shopping in the real world

Google announced on Tuesday that it's updating Google Lens to help people when they're shopping in a physical store.

For instance, if you see a toy that you’re interested in at Target, you can take a picture of it via Google Lens to find reviews and similar products in stock at the specific location you’re visiting. “There’s nothing like the magic of in-store shopping during the holidays, and at the same time, we’ve all come to rely on reading reviews, comparing prices and researching before buying.” The feature is available starting today in the Google and Chrome apps for Android and iOS for U.S. users who have opted into sharing their location.

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