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Google looks to AI paywall option, claims report


The search giant is reported to be considering charging for premium features in a major business shake-up.

Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). According to the Financial Times (FT) it is said to be looking at whether to add certain AI-powered search features to its premium subscription services which already offer access to its new AI assistant called Gemini, Google's version of the viral chatbot ChatGPT. Executives have reportedly not yet made a decision when or whether to move ahead with the technology but the FT said engineers were developing the know-how needed to deploy the service.

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