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Google might make users pay for AI features in search results | Plan would represent a first for what has been a completely ad-funded search engine.
Plan would represent a first for what has been a completely ad-funded search engine.
Microsoft's massive investment in generative AI features for its Bing search engine has failed to make much of a dent in Google's market share over the last year or so. Regardless, the current tech industry mania surrounding anything and everything related to generative AI may make Google feel it has to integrate the technology into some sort of "premium" search product sooner rather than later. Last month, the company announced it was redoubling its efforts to limit the appearance of "spammy, low-quality content"—much of it generated by AI chatbots—in its search results.
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