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Google now wants to limit the AI-powered search spam it helped create
Ranking update targets sites "created for search engines instead of people."
Google's post describes a "March 2024 core update" to the ranking algorithms that it says will show fewer results that "are unhelpful, have a poor user experience or feel like they were created for search engines instead of people." A recent study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence claimed Google was losing the war with SEO firms. Google's vague statement that it might kill off sites "created primarily to match very specific search queries" could be interpreted as a shot at the world of affiliate link articles.
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