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Google Play launches Diamond District experience in Roblox
Google Play launches a special experience in Roblox with special rewards for its Play Points members, called Diamond District.
The playable experience offers an immersive obstacle course and several rewards, both digital and physical, as well as several mini-games and a VIP vault exclusively for Diamond, Gold and Platinum members. Jackie Titus, director of Google Play’s activations and engagement, told GamesBeat in an interview, “Building off of the success from last year, we want to continue to level-up our rewards program this year with exclusive perks and experiences that truly delight and reward our most valuable members… To build on that momentum in 2025, we set out to create something our members can enjoy all over the world that would place us directly within a vibrant gaming environment that would delight them. With Roblox being a completely digital experience we knew it was special and noteworthy to create tangible collectibles that represent the world of our Diamond District.”
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