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Google Play Sees 47% Decline In Apps Since Start of Last Year
Google Play's app marketplace has seen a dramatic 47% drop in available apps -- from 3.4 million to 1.8 million -- since the start of 2024. An analysis by app intelligence provider Appfigures attributes the decline to stricter quality standards, expanded human reviews, and increased enforcement aga...
Additionally, Google banned apps that were designed to do nothing or have no function, which may have been tests or other abandoned developer efforts. Reached for comment, Google confirmed that its new policies were factors here, which also included an expanded set of verification requirements, required app testing for new personal developer accounts, and expanded human reviews to check for apps that try to deceive or defraud users. In addition, the company pointed to other 2024 investments in AI for threat detection, stronger privacy policies, improved developer tools, and more.
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