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Google points to privacy changes, choice screens and data API ahead of DMA compliance day
Google has trailed another bundle of product tweaks ahead of Thursday's deadline for compliance with the European Union's Digital Markets Act (DMA). The Google has trailed another bundle of product tweaks ahead of Thursday's deadline for compliance with the European Union's Digital Markets Act.
The pan-EU regulation, which is intended to open up digital markets with measures to promote fairness and contestability, applies a set of up-front operational ‘dos and don’ts’ across in-scope “core platform services”. Those tweaks quickly garnered a furious reaction from comparison sites — which accuse Google of devising and launching a new service (in the form of rich content features) that breaches the regulation’s ban on self preferencing. On March 7, the enforcement era of the DMA will kick off — with gatekeepers’ compliance reports being made public and the European Commission inviting stakeholders to a series of workshops to give detailed initial feedback.
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