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Google Prepares for a Future Where Search Isn’t King


CEO Sundar Pichai tells WIRED that Google's new, more powerful Gemini chatbot is an experiment in offering users a way to find information and get things done without a search engine.

“That’s how the human mind works, where you’re constantly seeking things and have a real desire to connect to the world you see,” Pichai enthuses, saying that he has long sought to add that capability to Google’s technology. But Google plans to push “the boundaries of what’s possible” and think about “which use cases are helpful and that we have the right balance of latency, quality, and factuality,” Liz Reid, vice president and general manager of Search, said at the time. There’s another big reason why Google might want to charge money for its AI services: It helps defray the massive computing costs associated with training and running a large language model.

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