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Google Pulls Gemini AI Commercial Dear Sydney from Olympics Coverage | The ad featured a father using the Gemini AI chatbot to help his daughter write a letter to Olympian Sydney McLaughlin-Levrone.
The ad featured a father using the Gemini AI chatbot to help his daughter write a letter to Olympian Sydney McLaughlin-Levrone.
Google has pulled a commercial for its Gemini AI system from coverage of the 2024 Paris Olympics after the spot sparked backlash online. However, after the Dear Sydney ad debuted, a flurry of online commentators on X, Reddit and other platforms criticized the spot, noting how it took what should have been a personal, emotional moment and made it feel mechanical, and how it seemed to discourage creative and thoughtful writing in favor of an automated alternative. In recent months however, the emergence of generative artificial intelligence tools has changed how some consumers view spots.
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