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Google pulls Gemini from main search app on iOS
Google is pulling its Gemini assistant from the main Google app on iOS, in a bid to encourage users to download the dedicated Gemini app.
The move is meant to encourage users to download the standalone Gemini app instead, which would allow Google to more directly compete with other consumer-facing AI chatbots like ChatGPT, Claude, or Perplexity. However, the change could also risk reducing Gemini’s reach as Google’s app is already used by millions, and many are not motivated enough to download other new mobile applications. Customers who want to upgrade to the paid subscription that provides access to Gemini Advanced can also do so through the iOS app, where the Google One AI Premium plan is offered as an in-app purchase.
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