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Google pushes AI into flight deals as antitrust scrutiny, competition heat up
Google has launched Flight Deals as its AI tool within Google Flights to help travelers find cheaper fares.
The tool uses its AI models to understand the nuances of what users are looking for and then goes through live Google Flights data to show relevant results, the company said. EU regulators are eyeing Google for enforcement under the Digital Markets Act, aiming to rein in the power of major tech platforms. In response, the Alphabet-owned unit is reportedly planning to propose changes to appease regulators, including the addition of a price-comparison box in search results.
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