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Google quietly launches Gemini AI integration in Chrome’s address bar

Google integrates Gemini AI into Chrome's address bar, revolutionizing web browsing and marking a significant step towards AI-driven internet interaction for millions of users worldwide.

This seamless integration eliminates the need to navigate to a separate website or application to engage with AI assistance, effectively making artificial intelligence a default part of the browsing experience for Chrome’s vast user base. However, unlike some rival offerings, such as Microsoft’s Copilot, Gemini in Chrome lacks contextual awareness of users’ browsing activity, limiting its ability to provide assistance based on specific web pages. On August 1, the company introduced several AI-powered features to Chrome, including enhanced Google Lens integration for visual searches, a tab comparison tool for online shopping, and improved history browsing capabilities.

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