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Google Rebrands Its AI Chatbot as Gemini to Take On ChatGPT

Google is bringing its ChatGPT-style chatbot Bard and some other key AI features under the banner Gemini. A new, more powerful version of the chatbot, Gemini Advanced, is subscription-only.

Subbarao Kambhampati, a professor at Arizona State University who focuses on AI, says discerning significant differences between large language models like those behind Gemini and ChatGPT has become difficult. David Yoffie, a professor at Harvard Business School who studies the strategy of big technology platforms, says it makes sense for Google to rebrand Bard, since many users will think of it as an also-ran to ChatGPT. Yoffie adds that charging for access to Gemini Advanced makes sense because of how expensive the technology is to build—as Google CEO Sundar Pichai acknowledged in an interview with WIRED.

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