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Google releases Imagen 2, a video clip generator

Imagen 2 can now create short, four-second videos from text prompts, along the lines of AI-powered clip generation tools like Runway, Pika and Irreverent Labs.

Of interest to corporate types, Imagen 2 can render text, emblems and logos in multiple languages, optionally overlaying those elements in existing images, for example, onto business cards, apparel and products. In light of recent reporting suggesting that the generative AI revolution caught Google CEO Sundar Pichai off guard and that the company’s still struggling to maintain pace with rivals, it’s not surprising that a product like live images feels like an also-ran. But Google wouldn’t commit to releasing an opt-out tool or, alternatively, compensating creators for their (unknowing) contributions — a step that many of its competitors, including OpenAI, Stability AI and Adobe, have taken.

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