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Google remakes Super Bowl ad after AI cheese gaffe

Its Gemini tool wildly overestimated global gouda consumption in ad that was meant to show off its capabilities.

Google has reedited an advert for its leading artificial intelligence (AI) tool, Gemini, after it overestimated the global appetite for Gouda. It showed the tool helping a cheesemonger in Wisconsin write a product description by informing him Gouda accounts for "50 to 60 percent of global cheese consumption". The incident is embarrassing for Google, given the extremely high profile of the Super Bowl and the extra scrutiny ads for it receive.

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