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Google rolls out user choice billing on Google Play in the UK


Google said today that it will start offering user choice billing in the U.K., giving Google Play developers the ability to use other billing options

At that time, the competition watchdog published a report based on a year-long study of the mobile ecosystem and noted that both Google and Apple’s power in the market could be subject to regulatory scrutiny. The companies’ app stores — where they were the sole in-app billing providers for their respective platforms — was a particular point of focus when investigating Google and Apple’s anticompetitive duopoly status. In the meantime, Google has been permitting billing from third parties elsewhere in response to regulatory pressure to open its app store to more competition.

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