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Google sales reps allegedly keep telling advertisers how to target teens

Google doesn’t allow personalized ads for minors.

Google representatives gave ad buyers tips on how they could reach teens, even though the company bars targeted advertisements to users under 18 based on their demographics, according to a report from AdWeek. A Google spokesperson told AdWeek that the unknown category can include users who aren’t signed into their accounts or who’ve turned off personalized ad targeting. The reported behavior could potentially raise concerns under the Children’s Online Privacy Protection Act (COPPA), which prohibits platforms from collecting personal information on kids under 13 without parental consent.

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