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Google says ads are on the way for AI Overviews in Search
The idea is to be more "helpful" to consumers in a journey through Search.
According to a Keyword blog post, Google advised users that it will soon begin testing "Search and Shopping" ads in its AI Overviews. Moreover, the company cites prior testing and feedback from SGE users as part of its decision to implement ads. The company hoped that the many questions users have will push its AI to scour multiple sources across the web to deliver appropriate answers.
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