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Google says it removed over 170m fake reviews with new algorithm
Google says it blocked over 170 million fake reviews in 2023, improving efforts against policy violations with new technology.
“Last year, we launched a new machine learning algorithm that detects questionable review patterns even faster,” the company said, adding that it does so by “examining longer-term signals on a daily basis.” The California-based firm claimed that over 20 million community reviews of products and services in Search and Maps are added every day, which requires constant content moderation “to fight bad actors.” Consequently, the Big Tech organization has stated that improvements were coming to the results page, from grouping links to comparison sites from across the web to query shortcuts designed to help users find what they need faster.
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