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Google says it will stop serving political ads in the EU
It says upcoming transparency rules are too vague.
In a new blog post, Google says the upcoming Transparency and Targeting of Political Advertising (TTPA) rules that aim to prevent election interference and help voters make informed choices will introduce significant “operational challenges and legal uncertainties.” Google says the definition of political advertising in the TTPA, which is set to come into force in October 2025, is too broad and makes it difficult to reliably identify what content should be restricted across different EU regions at scale. The search giant is planning to stop serving political ads before the TTPA takes effect, and says it will continue evaluating its decision and share more information on the exact timing next year.
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