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Google says its European 'experiment' shows news is worthless to its ad business
EU copyright law requires it to pay publishers, and the company will likely use the data in negotiations.
"During our negotiations to comply with the European Copyright Directive (EUCD), we've seen a number of inaccurate reports that vastly overestimate the value of news content to Google," the company bluntly wrote in its blog post explaining the experiment's results. The company has a long history of using the potential withdrawal of visibility as a negotiating stick in similar situations (with success in some cases), including tests in Canada, California and Australia. In the latter case, Aussie grit prevailed: After Google threatened to remove its entire search engine from the country, then-Prime Minister Scott Morrison said, "Let me be clear.
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