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Google says Microsoft offered to sell Bing to Apple in 2018, but search-quality issues got in the way

Apple's head of services, Eddy Cue, felt that Microsoft was not investing nearly as much as Google when it came to search advertising.

Microsoft offered to sell its Bing search engine to Apple in 2018, Google said in a court filing earlier this month. In 2021, Google spent more than $26 billion to keep its search engine the default, according to a slide shown during the trial in October. The Justice Department said in its own newly redacted filing that Microsoft has spent almost $100 billion on Bing over 20 years.

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