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Google Search Changes Are Killing Websites in an Age of AI Spam

Google's major search algorithm updates this past year have left many smaller websites with no other choice than to lay off staff. The internet is worse for it.

His blog post, in which he argues that Google is killing smaller sites like his, went viral among the SEO, or search engine optimization, community earlier this year and has brought him lots of attention. Forbes has been the target of site owners and SEO experts as a publication benefiting from its ranking within Google on a wide range of topics, from CBD gummies, to air purifiers and even best pet insurance. While Navarro found the meeting in Mountain View to be a mixed bag, Joshua Tyler, founder of Cinemablend and Giant Freakin Robot, equated it to a funeral in a blog post about the event.

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