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Google Search is testing verified checkmarks for legitimate businesses

Google Search is testing a potential solution to fraudulent website: verified checkmarks that show a business is legitimate.

Google Search has always had one serious drawback — if you're not paying attention, it's easy to click on a fraudulent site that's mimicking a real business. The checks started appearing next to official site links for corporations including Microsoft, Meta, Apple and Amazon, according to a report from The Verge. The implementation appears to be based on Google's Brand Indicators for Message Identification(BIMI) feature.

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