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Google Search Ranks AI Spam Above Original Reporting in News Results
Google adjusted its policies to target AI spam earlier this year, but plagiarizing content still comes up higher in search results months later—and SEO experts aren’t sure why.
During late June and early July, while I was researching this story, the website Syrus appeared to have gamed the News results for Google well enough to show up on the first page for multiple tech-related queries. “This is a really rampant problem on Google right now, and it's hard to answer specifically why it's happening,” says Lily Ray, senior director of search engine optimization at the marketing agency Amsive. “Regarding your concerns about plagiarism, we can assure you that our content creation process involves AI tools that analyze and synthesize information from various sources while always respecting intellectual property,” writes someone using the name Daniele Syrus over email.
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