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Google Search Really Has Gotten Worse, Researchers Find
"The majority of high-ranking product reviews in the result pages of commercial search engines use affiliate marketing, and significant amounts are outright SEO product review spam."
The researchers, from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence, set out to answer the question "Is Google Getting Worse?" They found that, overall, "higher-ranked pages are on average more optimized, more monetized with affiliate marketing, and they show signs of lower text quality ... we find that only a small portion of product reviews on the web uses affiliate marketing, but the majority of all search results do." Become a paid member for unlimited ad-free access to articles, bonus podcast content, and more.
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