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Google Search receives robust update that fights against spam

Goodbye spam, hello better search results.

To start, the tech giant is incorporating what it learned in a 2022 effort to combat unoriginal content in search into this new update. By refining its core ranking systems, Google hopes to better understand whether a specific webpage is unhelpful, unfriendly to the user experience, or created solely to manipulate the search engine. In the latter effort, Google is considering expired domains that are bought and repurposed to intentionally boost the ranking of low-quality content as spam, and action will be taken accordingly.

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