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Google Search SEO document leak reveals how company curates internet
SEO experts say a massive leak of 14,000 ranking features exposes the blueprint for how Google secretly curates the Internet.
Google has previously denied that it uses some of these ranking features in Search, but the company confirmed these documents are real, albeit, in its telling, imperfect. “We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information,” a Google spokesperson said in an email to Gizmodo. King and Fishkin also noticed the ‘isCovidLocalAuthority” and “isElectionAuthority” in their writeups of the leak, both pointing out the importance of search engines in elevating quality information.
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