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Google Selling Chrome Won’t Be Enough to End Its Search Monopoly
Despite shared concerns about Google’s power, critics of the company and former executives express little agreement on what, if anything, can really be done to increase competition.
Among people who have worked for Google or partnered closely with the company, there’s little agreement on whether any of the proposed remedies would significantly shift user behavior or make the search engine market more competitive. “I can see strong benefits in putting [Chrome] back in the hands of the community,” says Guillermo Rauch, CEO of Vercel, a company that develops tools for websites, many of which depend on search traffic and advertising revenue controlled by Google. Turning over Chrome to a neutral steward like a nonprofit organization or an academic institution, Rauch says, would burst open the search box on the world’s most popular browser and give people access to a plethora of alternatives.
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