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Google Starts Tracking All Your Devices As Chrome Changes


Backlash as new tracking goes live—here’s what to know.

Last year’s decision to resurrect tracking cookies triggered a privacy storm, as did alleged data collection from private browsing sessions. As of February 16th, fingerprinting has also been expanded to track all your devices — such as smart TVs and gaming consoles, providing a rich new seam of your data for the advertising industry to mine. ForbesApple’s New iPhone SE Launch—Has Everything Just Changed?By Zak Doffman Meanwhile, Google says “we continue to give users choice whether to receive personalized ads, and will work across the industry to encourage responsible data use."

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