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Google starts tracking all your devices in 8 weeks
Digital fingerprinting is suddenly back and it will be everywhere—here's what you need to know.
For its part, Google cites advances in so-called privacy-enhancing technologies (PETs) as raising the bar for user privacy, enabling it to loosen the shackles on advertisers and the hidden trackers that underpin the internet and make the whole ecosystem work. ForbesFBI Warns Gmail, Outlook, Apple Mail Users—Check 3 Things To Stop AttacksBy Zak Doffman The specifics are complex—these are the algorithms that ingest all the data signals you give off when browsing the internet on any device, some based on who you are—device, IP and credential identifiers, but also the sites you visit and apps you use as a map to be followed and analyzed. The change has been prompted, Google explains, in part by “the broader range of surfaces on which ads are served.” This includes smart TVs and gaming consoles, as well as all your usual browser and app activity.
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