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Google stuffs even more AI tools into online shopping


The Labs experiment Vision Match has graduated into a standard search feature. Google's virtual try-ons also expanded into new areas.

As much money as Big Tech is sinking into generative AI, it's no surprise to see more AI-powered tools materializing to valiantly assist you in spending your hard-earned cash. With Vision Match, describe the garment as vividly as possible (Google's example: "colorful midi dress with big daisies"), and the Gemini-powered AI tool will then spit out a few images that fit the description. "For example, searching 'soft glam' might offer you a selection of neutral eyelash, a rosy blush and a subtle lip gloss, all applied virtually to your face," Google explained.

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