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Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
A new breed of online ad allows brands to pay Google to offer shoppers AI-generated images that show how items of clothing would look on different skin tones and body types.
Google also launched a tool that allows companies to create entirely new, AI-generated product images, based on photos from earlier marketing campaigns and pictures that represent their brand identity. Initially, Google only allowed merchants to swap the backgrounds on existing product photos and make small tweaks, like increasing the resolution. Earlier this month, Meta began giving advertisers on Facebook and Instagram the ability to generate new versions of existing product photos using AI, after previously offering just AI-generated backgrounds.
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