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Google to stop showing political ads, paid YouTube promotions in the EU next year

The company is getting ahead of new regulations set to take effect in October 2025.

Google says the European Union's upcoming regulation on Transparency and Targeting of Political Advertising (TTPA) presents "new operational challenges and legal uncertainties." Google will stop serving political advertisements to users in the European Union ahead of new regulations taking effect in October 2025, the company announced in a blog post Thursday, Nov. 14. "The TTPA defines political advertising so broadly that it could cover ads related to an extremely wide range of issues that would be difficult to reliably identify at scale," said Annette Kroeber-Riel, Google's vice president of government affairs and public policy for Europe, in the blog post.

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