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Google to test plain ‘blue link’ results for hotel searches in EU markets in latest DMA twist

Google has announced it's making more changes to how it displays search results in the European Union in response to continued complaints that it's

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets Act(DMA). “We think the latest proposal is the right way to balance the difficult trade-offs that the DMA involves,” it writes, adding that it “still hope[s] to be able to reach a solution that complies with the law and continues to provide European users and businesses with access to helpful technology”. Google search Screengrab (Image Credit: Natasha LOmas/TechCrunch)“While many stakeholders are happy with our changes, a few sites continue to demand more, such as a complete ban on anything that’s more sophisticated than a simple blue link to a website.

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