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Google unveils custom Arm-based chips, following similar efforts at rivals Amazon and Microsoft
An Arm-based chip is one thing Google's cloud segment can offer customers as it seeks to catch up with Amazon and Microsoft.
The tech giants compete fiercely in the growing market for cloud infrastructure, where organizations rent out resources in faraway data centers and pay based on usage. When Arm Holdings filed to go public last year, it pointed to Amazon's claim that Graviton could give up to 40% better price performance than comparable server instances, such as the common "x86" model used by AMD and Intel processors. Virtual slices of physical servers containing the Axion chips deliver 60% more energy efficiency than comparable VMs based on the x86 model, Google cloud chief Thomas Kurian wrote in a blog post.
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