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Google Updates Its Search Algorithm To Tackle AI Deepfakes

Google is updating its search algorithm and removal request process to make it easier for victims to combat unwanted sexually explicit AI deepfakes. "When reported AI deepfakes are identified, Google Search will automatically filter out related search results that might pop up in the future so users...

Google is updating its search algorithm and removal request process to make it easier for victims to combat unwanted sexually explicit AI deepfakes. The search engine will also attempt to differentiate between real sexually explicit content made consensually (such as adult film stars' work, for example) and AI-generated media made without the person's consent. "With these changes, people can read about the impact deepfakes are having on society, rather than see pages with actual non-consensual fake images," Google said.

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