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Google upgrades Search to combat deepfakes and demote sites posting them
The company is also expanding privacy protections for users. Here's how.
Google also updated its ranking systems "for queries where there's a higher risk of explicit fake content appearing in Search." At a briefing and demo attended by ZDNET, Google didn't specify how it's able to verify the AI origins of an image, but did note that the technology is still in its rudimentary stages. If embraced, media tools like this can help voters navigate an election cycle rife with synthetic political content and misinformation.
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